How to establish an etsy & eBay Unique Selling Point (USP) and an Exclusive Niche Market
(apparently, other sales platforms are available)
Kuriology creations: Handmade, Exclusive & Original |
File Blog Post Under :- Kuriology senseless mumbling & rambling thoughts.
Like most people, before I started to try to sell things on the inter-webbery line I did a bit of research. However, obviously & clearly I may not have done quite enough?
- You have to have a Unique Selling Point...they said?
- You have to find/create a Niche Market...they said?
- You have to be exclusive & OOAK (*One of a Kind)...they said?
- You have to be way, way out there...they said?
Kuriology Reliquary Cabinets of Collectivity |
Ok, cracked it....I thought? Unique Selling Point...which one, I have several?
- Cabinet of Curiosities, Wunderkammer, oddities which are hand crafted & from sustainable materials.
- Ethical Faux Natural History Objects individually created, no two the same
- Come on, I'm creating 'Rubbish Art'! Hmmm, that does not sound right, 'Crap Art', no that's no better. Creating Object d'art from recycled/re-purposed materials - better!
Surely, I'm so 'out there' I'm almost on the other side of the Galaxy?
Ah, but is my 'Niche Market' actually so niche it is a Macro-Market or even Micro market?
Are there far fewer 'collectors' of Oddities for personal 'Cabinet of Curiosities' than my research had led me to believe - or are these collectors all collecting exactly the same things - so one 'oddities' collection actually pretty much looks the same as any other?
Therefore - not really so odd?
Part of the Kuriologist's own Cabinet of Curiosities Collection |
I think I have the USP & niche market, but am I possibly simply selling on the wrong corner of the internet commercial street?
Currently my eBay gross sales exceeds that of esty at a ratio of '£10 on eBay' to every '£1 on etsy'.
Etsy, perhaps not all it's quite cracked up to be for the *unique creator/artist seller*?
...or did I just miss the etsy boat?
Certainly considerable dissatisfaction is loudly expressed by some old etsy hands in the forums at the direction & flow of etsy in recent years?
Especially given the number of 'oh so similar', almost identical jewelry makers, bead threaders & knitted 'this 'n' that' creators,(I genuinely found knitted poodle toilet roll covers that were gravely unfashionable & poor taste kitsch even when my gran had one in the 1970's) - but they sell.
Then there is the designer created (but made in a factory in the far east) mass produced items. Items I've disappointingly personally seen & discovered prominently on etsy or is it just still very early days for my particular individual work yet to settle in & find customers as unique & individual as is Kuriology Art?
If you came here expecting an answer to - 'How to establish an etsy & eBay Unique Selling Point (USP) and an Exclusive Niche Market' - I was actually pondering the question, not providing the answer!
No comments:
Post a Comment
Thank you for your interest.
You can find Kuriology Art for sale on :-https://www.etsy.com/uk/shop/KuriousThings